Mode choice analysis between online ride-hailing and paratransit in Banjarmasin city
Author(s): Anisia Fitriana Ramadhan and Puguh Budi Prakoso
Abstract: Nowadays, application-based transportation is in great demand by the public. Public transport users began to switch to private-hire transportation. This is influenced by the increasingly sophisticated communication tools, making it’s easier for people to mobilise. Another reason for the large number of private-hire transportation use is due to the disappointment that arises on the insufficient of public transportation facilities. This raises the competition between both transporation modes-providing people with a choice in choosing the most appropriate one to use in supporting their activities.The aim of this research is to get a model that can explain the probability of Banjarmasin people’s preference in choosing between online ride-hailing and paratransit in banjarmasin city. In addition to this, the research also aims to find out about the factors or attributes that affect their preference, analyze the influence of travel costs and other attributes reviewed from different travel distance. This research was analyzed using multinomial logite method in Limdep Nlogit 4.0 software. Further analysis is done by multinomial logic analysis to obtain utility and probability on the transportation preference. After obtaining the best utility model,the data on cost sensitivity, travel time and convenience in choosing between both type of transporation, were obtained.Based on the result, the researcher found that the greater the cost and the travel time are, the greater the probability for the private-hire transportation to be choosen will be. Another aspect that makes people tend to choose private-hire transporation rather than public one is the convenience. The result shows that even if public transporation tries to improve its convenience from what it has now, it won’t cause any significant change on the number. In conclusion, private-hire transportation has the highest probability value compared to others. Based on the sensitivity of convenience, then it can be concluded that if the convenience of public transport is improved from its existing conditions, the probability may increase but the raise in the probability value isn’t going to be significant. Therefore, the largest probability value of the three modes belongs to online taxibike.